Learn the publishing game faster. Play it your way.
book Publishing for Authors
You’ve finished your book. But you never signed up for running an author business and doing all the marketing yourself.
Paperbacks & Pixels empowers authors to take control of their publishing careers during a period of significant industry change. If you are interested in learning how to grow and build a book-based business in the 21st century with expert support and guidance, you are in the right place!
You wrote a book.
What happens next?
I help you gain quick mastery of the book business, while retaining a deep devotion to your stories.
Most authors spend years fumbling through publishing trial-and-error while their best creative work sits waiting.
We’re publishing model agnostic—whether you are self-publishing, querying, under contract, doing a little bit of everything, or just finishing up the writing process, we focus on helping serious authors define their niche and build an audience for their work.
We also help you where you are: choose your adventure at the beginning, middle, or top of your publishing career and build from there with expert support and community.
Skip the painful learning curve and get straight to what matters: connecting your stories with the readers who need them most.
Join Us in the Authors Studio
A studio is the place to build your own creative marketing practice. You don’t have to do it alone or guess along the way.
Join a group of dedicated authors committed to building their creative business with the support of an industry mentor.
Meet Julie, Your Publishing Mentor
Julie Trelstad brings unparalleled expertise to your publishing journey:
30+ years spanning traditional and independent publishing
15+ years as a non-fiction acquistions editor
Head of US Publishing at StreetLib
Manager of Publishers Marketplace Buzz Books marketing
Former Director of Digital Rights and publishing pioneer
"I've held every publishing role from page designer to publisher to entrepreneur. Working with me means you bypass costly mistakes, focus more on your writing, and build a sustainable publishing practice that connects with the readers who need your stories most."
I don't dread things anymore. It used to be like every time I sent out a newsletter, I had to reinvent everything, and now there's more processes.
Absolutely do it. There's so much good that comes from it. There's the ideas. There's the accountability. There's the camaraderie.
Megan Preston Meyer, Author, Max Entropy
Julie's Author Studio helped me solve my biggest challenge: I didn't know who I was as an author or what I stood for. Using her framework and AI tools, I discovered my 'high ground' as an author—what makes me uniquely valuable to readers.
Marcia Heath, Author,
Little Giant
If you're an author trying to turn your writing into something sustainable, especially if you're curious about using AI alongside your creative process, Julie's program is exactly the kind of support that can get you there.
Kevin Sari, Weird Moons Publishing
Julie's guidance transformed my publishing journey from overwhelming to joyful. I've created marketing systems that feel as creative and meaningful as my writing itself. For the first time, I'm connecting with readers in a way that energizes rather than depletes me."
Cynthia Abulafia, Author, Embodying the Goddess
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