The Author’s Studio

The Author’s Studio is a creative lab and community for published authors ready to master the business of books without sacrificing the joy of writing.

We are publishing model agnostic. Traditional, indie, or hybrid—our systems work across all paths because they’re built around you and your readers.

Turn your book into a steady, reader-connected system that builds influence, income, and impact.

Learn More

Most authors don't have a marketing problem. They have a systems problem.

The Author's Studio is a mentorship group designed for authors with a published book or a manuscript nearing completion, experts and founders building a book for their business, and multi-book authors or micropublishers who want consistency and clarity.

We help you design, build and practice the small number of systems that matter most: reader capture and list-building, ongoing reader engagement, and launch and relaunch planning. These simple content systems that compound, and distribution and visibility decisions that fit your goals. Everything is designed to be repeatable and sustainable.

The Author's Studio runs on a quarterly membership model. Each quarter includes weekly Studio hours for live support and decision-making, guided installs of core author systems, templates and frameworks you can reuse, and a private group space for ongoing questions and accountability. You're never guessing what to work on next.

You will leave the studio with

  • A clear reader relationship system.

  • A mailing list that supports your books.

  • A repeatable launch approach.

  • Less noise, more traction.

  • Confidence in your publishing decisions.

  • An excellent understanding of the publishing process.

This is not for you if you're looking for quick tactics or viral growth, you want someone to do the work for you, you're not willing to show up consistently, or you're very early and still defining your book.

Investment: $2,000 per quarter

Enrollment opens periodically to keep the Studio focused and supportive.

If you want steady progress and a clear structure for growing your author platform, the Studio may be the right fit. Enrollment details and upcoming start dates are shared via email.

I don't dread things anymore. It used to be like every time I sent out a newsletter, I had to reinvent everything, and now there's more processes.

Absolutely do it. There's so much good that comes from it. There's the ideas. There's the accountability. There's the camaraderie.

Megan Preston Meyer,
Author, Max Entropy

A woman with dark brown hair smiling outdoors, wearing a black jacket.

Julie's Author Studio helped me solve my biggest challenge: I didn't know who I was as an author or what I stood for. Using her framework and AI tools, I discovered my 'high ground' as an author—what makes me uniquely valuable to readers.

Marcia Heath, Author,
Little Giant

Woman holding a book titled 'Little Giant'

If you're an author trying to turn your writing into something sustainable, especially if you're curious about using AI alongside your creative process, Julie's program is exactly the kind of support that can get you there.

Kevin Sari,
Weird Moons Publishing

A man with glasses and a beard smiling indoors.

Julie's guidance transformed my publishing journey from overwhelming to joyful. I've created marketing systems that feel as creative and meaningful as my writing itself. For the first time, I'm connecting with readers in a way that energizes rather than depletes me."

Cynthia Abulafia, Author,
Embodying the Goddess

Close-up of a young woman with blonde hair smiling in front of a teal background.

THE STUDIO EXPERIENCE

Screenshot of a video conference with five people smiling and talking in a virtual meeting.

Weekly Creative Implementation Sessions

Interactive workshops to get expert guidance on your publishing adventures, build your systems with supportive feedback, and maintain momentum through shared accountability.

PaperbackU Online Community Hub

Your 24/7 resource space to access session recordings, submit work for feedback, connect with fellow authors, and use our exclusive templates, guides, and AI-powered tools.

Adventure Playbooks & Digital Tools

Ready-to-implement frameworks including our Reader Connection Playbook, Literary Agent Querying Playbook, the “Little Black Dress” Branding AI, and your own AI Marketing Assistant.

Cover of a book titled 'Cracking the Publishing Code: 50+ Industry Terms' with a subtitle 'A writer's guide to book industry lingo'; yellow border, black background.

Let’s Chat!

Meet Julie, Your Publishing Mentor

Julie Trelstad brings unparalleled expertise to your publishing journey:

  • 30+ years spanning traditional and independent publishing

  • 15+ years as a non-fiction acquistions editor

  • Head of US Publishing at StreetLib

  • Manager of Publishers Marketplace Buzz Books marketing

  • Former Director of Digital Rights and publishing pioneer

"I've held every publishing role from page designer to publisher to entrepreneur. Working with me means you bypass costly mistakes, focus more on your writing, and build a sustainable publishing practice that connects with the readers who need your stories most."

Smiling woman with purple hair wearing a black turtleneck and blazer, standing in front of colorful artwork.