THE AUTHORS STUDIO
Learn the publishing game faster, play it your way
BEYOND YOUR FIRST BOOK: BUILDING YOUR CREATIVE PUBLISHING PRACTICE
You've proven you can write a book. Now comes the real adventure: building a sustainable creative practice that connects your stories with readers who need them.
Most authors spend years fumbling through publishing trial-and-error while their best creative work sits waiting. You're ready to compress that learning curve without compromising your creativity.
The traditional publishing playbook assumes you'll choose a lane and stay in it—one publishing model, one genre. But what if you're meant to be publishing model agnostic? What if your path includes self-publishing some projects, querying others, and building direct reader relationships throughout?
The scattered advice online treats symptoms, not systems:
Decision fatigue replaces your writing flow
Marketing efforts feel disconnected from your creative vision
Technical challenges drain energy meant for storytelling
Reader connections fade between book launches
Your author practice fragments across disconnected platforms
You need a framework that adapts to your creative vision, not the other way around.
YOUR PUBLISHING
GAME PLAN
The Author Studio is a month-by-month creative workshop for published authors ready to master the business side while deepening their devotion to craft.
We're publishing model agnostic—whether you're self-publishing, querying, under contract, or exploring multiple paths, we help you define your niche and build audience for your work.
Choose your own adventure at any stage of your publishing career and build from there with expert support and community.
WHAT MAKES US DIFFERENT
Quick mastery of the business, deep devotion to the art: Industry-level strategy that serves your creative vision
Implementation Over Information: Build systems during our sessions with expert guidance
Publishing Path Flexibility: Navigate traditional, indie, and hybrid approaches with equal confidence
Community of Creative Peers: Connect with authors exploring diverse publishing adventures
What You’ll Build
in the Studio
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Discover where your readers gather (beyond bookstores and Amazon). Create welcoming spaces that turn strangers into devoted fans of your specific work.
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Your personal roadmap through the publishing landscape—whether you're querying agents, building direct sales, or creating hybrid approaches.
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Transform one creative seed into multiple touchpoints across platforms without scattering your focus. Work smarter, not harder.
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Learn to use artificial intelligence as your creative amplifier, not replacement. Compress research time, expand your reach, and maintain your authentic voice.
I don't dread things anymore. It used to be like every time I sent out a newsletter, I had to reinvent everything, and now there's more processes.
Absolutely do it. There's so much good that comes from it. There's the ideas. There's the accountability. There's the camaraderie.
Megan Preston Meyer, Author, Max Entropy
Julie's Author Studio helped me solve my biggest challenge: I didn't know who I was as an author or what I stood for. Using her framework and AI tools, I discovered my 'high ground' as an author—what makes me uniquely valuable to readers.
Marcia Heath, Author,
Little Giant
If you're an author trying to turn your writing into something sustainable, especially if you're curious about using AI alongside your creative process, Julie's program is exactly the kind of support that can get you there.
Kevin Sari, Weird Moons Publishing
Julie's guidance transformed my publishing journey from overwhelming to joyful. I've created marketing systems that feel as creative and meaningful as my writing itself. For the first time, I'm connecting with readers in a way that energizes rather than depletes me."
Cynthia Abulafia, Author, Embodying the Goddess
THE STUDIO EXPERIENCE
Weekly Creative Implementation Sessions
Interactive workshops where you:
Receive expert guidance on your current publishing adventures
Get supportive feedback as you build your systems
Learn from other authors' diverse approaches
Solve challenges with community and expert support
Maintain momentum through shared accountability
PaperbackU Online Community Hub
Your 24/7 resource and collaboration space:
Access all session recordings for review anytime
Submit work for expert feedback between sessions
Connect with fellow authors for support and collaboration
Exclusive templates, guides, and AI-powered tools
Get answers and troubleshoot challenges as they arise
Adventure Playbooks & Digital Tools
Ready-to-implement frameworks for your chosen path:
Reader Connection Playbook
Build audience without intermediariesLiterary Agent Querying Playbook Navigate traditional publishing strategically
Author Branding Playbook
The “little black dress” branding AIAI Marketing Assistant
Leverage technology while preserving artistrySocial Media Playbook
Playbooks for Instagram, Pinterest and more
Choose your plan
Join a vibrant community of authors who've made the decision to build their author businesses with expert guidance. Saver over $1000 with an annual membership.
Upgrade your studio experience to get more support and custom-made tools. Annual Membership: Save $2000/year + maximize results
Meet Julie, Your Publishing Mentor
Julie Trelstad brings unparalleled expertise to your publishing journey:
30+ years spanning traditional and independent publishing
15+ years as a non-fiction acquistions editor
Head of US Publishing at StreetLib
Manager of Publishers Marketplace Buzz Books marketing
Former Director of Digital Rights and publishing pioneer
"I've held every publishing role from page designer to publisher to entrepreneur. Working with me means you bypass costly mistakes, focus more on your writing, and build a sustainable publishing practice that connects with the readers who need your stories most."
