PLATFORM ARCHITECT FOR AUTHORS
Every author needs a sturdy platform
I help authors build the visibility, audience, and sales systems that turn a great book into a career-defining platform. Thirty years of publishing expertise, sharpened with AI — so you can stop guessing and start selling.
Julie Trelstad
Founder, Paperbacks & Pixels
Everyone helps you write the book. Nobody helps you sell it
Writing coaches get you to the manuscript. Editors polish it. Designers make it beautiful. Publishers put it on shelves. But the author platform — the visibility, the audience, the system that moves copies and builds a career? That gap is where most books go to die quietly.
Four ways to build
your platform
From strategic consulting to full done-for-you systems. Every engagement starts with where you are.
Strategic consulting to map your publishing journey — from book proposals to finding agents and publishers. For authors who know they have something important to say and need the right guide to get it into the world.
Hands-on coaching and delivery to take your book from finished manuscript to successful launch. We build your marketing engine together — sales pages, email sequences, social strategy, and launch timeline.
A done-for-you sales system that brings readers back to your existing book. Includes a lead-generating ebook, 5-email nurture sequence, and a 20-piece social media campaign designed to convert.
A membership community where authors work through four core modules — visibility, audience, content systems, and monetization — with weekly group coaching, monthly skill workshops, and direct access to Julie.
Not sure which is right for you?
Book a $350 Strategy ConsultMeet Julie Trelstad
With 30+ years guiding authors and publishers—from NYC publishing houses to indie innovators—Julie helps changemaking authors cut through the noise and build visibility that lasts.
Former Director of Digital Rights at Writers House, NYC acquisitions editor at John Wiley & Sons, and now Head of US Publishing at Amlet.AI.
“Working with me means you skip the guesswork and build systems that make writing and marketing feel creative again.”
Real Author Results
“I finally know what kind of author I am—and who my readers are.” — Marcia Heath
“Now my marketing feels creative, not draining.” — Cynthia Abulafia
“I don’t dread newsletters anymore.” — Megan Preston Meyer