Service 02
Book Launch Buddy
Launch with someone in your corner
Your book is done. The excitement is real. And so is the overwhelm — because launching a book well involves dozens of moving parts that have nothing to do with writing. Sales pages, email sequences, social media, media outreach, timing, pricing, bonuses. Book Launch Buddy means you don't figure any of that out alone. We build your launch engine together, hands-on, week by week.
What's Included
A full launch system, built with you
01
Launch Strategy & Timeline
A week-by-week launch calendar that reverse-engineers from your pub date. Every task, every deadline, every asset — mapped and sequenced.
02
Sales Page Copy
I help you write (or write for you) a sales page that converts — positioning your book as the solution your readers are looking for, not just another title.
03
Email Launch Sequence
A 5–7 email sequence that warms your list, builds anticipation, and drives sales. Pre-launch, launch day, and post-launch — all written and ready to send.
04
Social Media Campaign
15+ social posts with copy, suggested graphics, and posting schedule. Designed for Instagram and LinkedIn with platform-specific angles.
05
Weekly Strategy Calls
Eight weekly 45-minute sessions — part coaching, part working sessions. We build the launch together so you understand every piece and can replicate it.
06
Launch Week Support
Real-time support during launch week via Voxer or Slack. When things pop up (they always do), you'll have someone right there to troubleshoot.
07
Media & Podcast Prep
Talking points, pitch templates, and a media one-sheet so you're ready to promote on podcasts, interviews, and guest posts.
08
Post-Launch Debrief
What worked, what didn't, and what to keep doing. A 30-day retrospective so the momentum doesn't disappear after launch week ends.
How It Works
Eight weeks from "now what?" to launch
We start 8 weeks before your publication date. If your book is already out and you never had a real launch, we can build a delayed launch — same energy, better strategy.
01
Weeks 1–2
Strategy, positioning, and audience mapping. We define who this book is for, why now, and what success looks like for your specific launch.
02
Weeks 3–4
Asset creation. Sales page, email sequences, social content, and media materials. I guide and co-create — you're never staring at a blank page.
03
Weeks 5–7
Pre-launch execution. Everything gets scheduled, tested, and refined. We build buzz with your existing network and start warming your audience.
04
Week 8+
Launch week and debrief. Real-time support while the launch runs, then a clear-eyed assessment and forward plan.
Launch Buddy is
built for you if…
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Your book is finished (or nearly there) and you're realizing the marketing side is a whole separate challenge
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You've self-published before and the "launch" was basically posting on social media and hoping — you want a real strategy this time
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Your publisher is handling distribution but they've made it clear that marketing is on you
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You want someone hands-on, not just giving advice — someone who'll build this with you, not just tell you what to do
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You're a writer, not a marketer, and you need someone who speaks both languages
Ready to launch for real?
Your book deserves more than a social media post and a prayer. Let's build a launch that actually moves copies.
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