The real question isn't which path is "better," but which path serves your goals for this specific book. Traditional publishing offers industry credibility and bookstore distribution, while self-publishing gives you creative control and higher profit margins. Many successful authors use both paths strategically, choosing traditional for specific projects and indie for others.

Traditional publishing typically takes 18-24 months from accepted manuscript to published book. The process includes finding an agent (3-12 months), selling to a publisher (6-18 months), and production/marketing (12-18 months). Self-publishing can happen in 3-6 months with professional editing and design.

Per book, yes - self-published authors typically earn 35-70% profits versus 8-15% royalties in traditional publishing. However, traditional publishers handle production costs, marketing, and distribution, and they have a naturally larger book-buying network. Your total income depends on reach, marketing effectiveness, and long-term sales strategy rather than just royalty percentages. And if your goal is to use your book to sell other services are products, think of it as a marketing expense.