Next cohort starts April 7

Build a platform
that works
in six weeks.

Not “post more on social media.” A real system — newsletter, events, visibility strategy — built around your book, your audience, and the time you have.

Enroll Now — $497 →

You wrote the book.
Now what?

You’ve been told to “build a platform” but nobody explains what that means. Post on Instagram? Start a newsletter? Make TikToks? You try everything, nothing sticks, and you end up feeling like a failed influencer instead of a working author.

The problem isn’t effort. It’s that nobody gave you a system that works for authors — people who’d rather write than perform.

The Platform Intensive gives you the system. Six weeks. One focused area. Real results.

Julie Trelstad teaching

Taught by Julie Trelstad — 20+ years in publishing

Six weeks. One system.

Each week builds on the last. You finish with something real.

Week 01
Foundation
Who are you as an author — and who is your reader?
Define your author brand, identify your ideal reader, and map the gap between where you are and where you want to be. No fluffy exercises. Just clarity.
Week 02
Your Newsletter
Set up a newsletter people want to read.
Choose your platform, define your content pillars, write your welcome sequence, and set a publishing cadence you can maintain. Leave with a live newsletter.
Week 03
Visibility
Get seen without becoming a content machine.
Podcast guesting, guest posts, collaborations, and strategic social media. Pick two channels. Do them well. Stop trying to be everywhere.
Week 04
Events & Community
Turn readers into a community — without becoming a full-time host.
Plan a launch event, a reading, or a workshop. Learn the event copy formula. Build your author event playbook for repeatable use.
Week 05
Revenue
Make money from your platform — not just your book sales.
Workshops, paid newsletters, speaking, consulting. Identify which revenue streams fit your author brand and build one to launch.
Week 06
Your System
Put it all together into something sustainable.
Create your ongoing platform maintenance plan. What to do weekly, monthly, and quarterly. Leave with a system, not a to-do list.
Enroll Now — $497 →

What’s included

6 weeks of structured lessons
Video lessons and worksheets released weekly. Work at your own pace within the cohort.
Weekly live Q&A with Julie
Bring your questions, get direct feedback on your work. Recorded if you can’t make it live.
Community access
Connect with other authors in the cohort. Share wins, get feedback, stay accountable.
All Author Tools included
Full access to all six AI-powered author tools for the duration of the intensive.

Enroll now

Next cohort starts April 7. Limited spots.

The Platform Intensive
$497
one-time payment
[+] 6 weeks of structured lessons + worksheets
[+] Weekly live Q&A with Julie
[+] Private community access
[+] All 6 Author Tools included
[+] Personalized focus area
[+] Lifetime access to course materials

Payment plans available at checkout.