Service 03
Relaunch Funnel
Your book deserves a second act
You published a book. Maybe it sold well at first, maybe it didn't. Either way, it's sitting there with untapped potential — and you know it. The Relaunch Funnel is a done-for-you sales system that brings new readers to an existing book through a lead-generating ebook, email nurture sequence, and a complete social media campaign. You hand me the book. I build the engine.
What You Get
Three assets. One complete system.
1
Lead-Generating Ebook
A beautifully designed, strategically written free ebook that captures email addresses and positions your main book as the natural next step. I write it, design it, and set up the delivery system.
5
Email Nurture Sequence
Five emails that turn a lead-magnet download into a book sale. Each one builds trust, delivers value, and moves the reader closer to purchasing — all written and ready to load into your email platform.
20
Social Media Campaign
Twenty pieces of social content — carousels, posts, and story frames — designed to drive traffic to your lead magnet. Formatted for Instagram and LinkedIn, with copy, visuals, and posting schedule included.
Also Included
01
Positioning Strategy
Before I build anything, we define who the relaunch is for, what angle hooks them, and how the ebook-to-book pipeline flows. Strategy first, always.
02
Landing Page Copy
Conversion-focused copy for your ebook download page. Drop it into Squarespace, WordPress, or any landing page builder.
03
Tech Setup Guide
Step-by-step instructions for connecting your email platform, landing page, and delivery automation. Or I can do it for you (add-on).
04
Performance Framework
Metrics to track, benchmarks to hit, and a 90-day optimization plan so the funnel keeps working long after delivery.
How It Works
Six weeks. Fully built.
This is a done-for-you engagement. You'll have two touchpoints with me — a kickoff call and a review call — but the heavy lifting is mine. You keep writing. I build the funnel.
01
Week 1
Kickoff call and deep dive into your book, audience, and goals. I develop the positioning strategy and ebook concept.
02
Weeks 2–3
I write and design the lead-generating ebook and landing page. You review and approve.
03
Weeks 4–5
Email sequence and social media campaign creation. All 20 social pieces designed and scheduled.
04
Week 6
Final review call. All assets delivered. Tech setup guide and performance framework handed off. Funnel goes live.
Relaunch Funnel is
built for you if…
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You have a published book that you know is good but it's not reaching enough readers
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Your original launch was underwhelming (or nonexistent) and you want a second shot
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You'd rather hand the marketing to someone who knows what they're doing than try to learn it yourself
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You want a system that works on autopilot — not a one-time push but an ongoing lead-to-sale pipeline
→
You're writing your next book and can't afford to split focus between creating and marketing
Your book isn't done. It's dormant.
Let's build the system that wakes it up, puts it in front of the right readers, and keeps it selling.
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