How to think about using Goodreads in 2025. Busting the five most common myths.

How authors can build a strategic connection network to build their careers.

Authors already have what it takes to win at Instagram. Look at others for inspiration, experiment fearlessly, embrace video's vulnerability, and use your storytelling skills. Every post is a micro-story. You wrote a book—Instagram is just another page. Start badly, start scared, start anyway.

After 15 years in book production, I've seen authors waste thousands on premature formatting. Here's the proven framework: finish writing first, then start production. Smart authors can work on covers and marketing early, but layout waits.

Authors keep 70-95% of profits selling direct vs 30% through bookstores. This tech stack costs <$100/month, handles taxes automatically, and sets up in one week—giving you full control over pricing and customers.

Traditional publishing (with the "big 5" and other major publishers) isn't artistic validation—it's a business partnership where you grant IP rights for professional services and reach. Your book must be commercial with paying audiences, not just well-written.

Many write books for personal fulfillment—organizing thoughts and crafting narratives provides satisfaction beyond publication. Some seek to leave a legacy, while professionals establish authority or create resources. All roads don't necessarily lead to publishing.